Tuesday, January 20, 2009

RIM BlackBerrys Now Retail SIM-Unlocked

Finally realizing that there ARE other service providers out there, and their customers might have to switch over to another in order to use a BlackBerry handset, RIM has decided that SIM-unlocked handsets are the way to go. BlackBerrys will now be sold at any retailer for use with any service provider be it Idea or BPL or MTNL that supports BlackBerry internet and or enterprise services.
Research In Motion (RIM) in a collaboration with Redington India has established national retail distribution channels for BlackBerry smartphones. This strategic business initiative will help RIM more effectively tap the fast growing mobile communications market in India.
As part of the retail distribution agreement with Redington India, BlackBerry smartphones and service plans from supported carriers will initially be available in retail and modern trade outlets across nine cities: Mumbai, Delhi, NCR, Hyderabad, Chennai, Bangalore, Kolkata, Pune and Ahemdabad. Redington intends to expand the retail footprint in a phased manner and will offer a wide range of BlackBerry smartphones beginning with the BlackBerry Pearl series, the BlackBerry Curve series and the BlackBerry Bold smartphone.
Rajesh Khetarpal, Head-Digital Life Style & Telecom SBU, Redington India said, “Redington has always believed in forging relationships that deliver value to end customers. Through this collaboration, Research In Motion will leverage our professional services and pan-India reach to increase the availability of BlackBerry smartphones across the country.”
Frenny Bawa, Vice President, India, Research In Motion said on the partnership, “This is an exciting phase of growth for Research In Motion and its partners in India and we are delighted to be working with Redington. This collaboration with Redington, together with our strong carrier partnerships and industry leading products and services, will further strengthen our market position and presence in India.”
I’m presuming that BlackBerry loyalists as well as others who were considering a switch to RIM’s smartphones will breathe a sigh of relief as they will no longer be constrained to specific handsets for specific providers.